News publishers worry as September traffic falls amid rising AI use in search
A drop in traffic to news sites in September has heightened publishers’ concerns about artificial intelligence, notably in Google search and its new Google Overviews tool, Le Monde reports.
Le MondeOriginally published 1 min
Why it matters
Publishers depend heavily on search referrals, so AI-generated answers that keep readers on the results page threaten their audience and advertising revenue. Only the article’s headline and excerpt were available to us; the link between the traffic decline and AI features is the publishers’ concern, not a demonstrated cause.
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